Client
A travel agency offering trips to exotic destinationsm, providing the ultimate luxury experience.
Briefing & Goal
luxury, minimal, “hypster,” and memorable brand!
Create an Instagram feed that feels like an editorial. Attract a niche audience.
An “editorial”, minimal approach focus on the photo as the centerpiece Images of places, people, and experiences.
O1 Key Visual: The traveler and location evoke an aspirational, experience-driven narrative.
O2 Typography: Glean, bold fonts communicate elegance and professionalism.
O3 Icons: Globe with a location pin ties the travel theme, while the hashtag adds context and interactivity.
O4 Brand Identity: Balanced design conveys the brand’s essence. Global travel experiences, modern and sleek.
Video & Carousel posts for engagement
Editorial & Luxurious Approach
Typography:
Clean fonts with clear hierarchy ensure readability and a premium feel.
Imagery:
High-quality photos of landmarks and experiences dominate the layout, creating an immersive appeal.
Layout:
Structured with ample white space for clarity and organization.
Minimal Graphics:
Subtle icons (e.g., globe, flights) and consistent colors enhance functionality without clutter.
Brand Identity:
Highlights luxury, cultural immersion, and professionalism, appealing to affluent travelers.
